Why do you keep going back?

We recently broke down the brick-and-mortar ecosystem, listing “community B&M” as one of three key players.

Community is a word thrown around so often that, in most instances, it’s just a buzzword. But in brick-and-mortar, it’s the secret sauce made up of a few key ingredients:

• Philanthropy – think: SoulCycle charity rides totaling $2.5M in annual donations

• Cultural Immersion – think: Chopt’s locally sourced salad ingredients by location

• Ownership – think: 24/7 climbing gyms for members

With their physical footprint, brick-and-mortars have the unique ability to authentically foster community. In turn, it enables a strong business model with a repeatable customer base, and revenue, at it’s core – a defining element of every Bonside business.