- Bonside Notes
- Posts
- Why do you keep going back?
Why do you keep going back?
The unconventional power of community in brick-and-mortar.
We recently broke down the brick-and-mortar ecosystem, listing “community B&M” as one of three key players.
![](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/f848a4d3-42bd-423f-9428-94f9a87a826a/image.png)
Community is a word thrown around so often that, in most instances, it’s just a buzzword. But in brick-and-mortar, it’s the secret sauce made up of a few key ingredients:
Philanthropy – think: SoulCycle charity rides totaling $2.5M in annual donations
Cultural Immersion – think: Chopt’s locally sourced salad ingredients by location
Ownership – think: 24/7 climbing gyms for members
With their physical footprint, brick-and-mortars have the unique ability to authentically foster community. In turn, it enables a strong business model with a repeatable customer base, and revenue, at it’s core – a defining element of every Bonside business.