Something's coming...

In 2023, 18% of NYC’s leasing volume was signed by concepts you’ve never heard of – or what insiders call “first-timers”. That’s over 455,000 square footage belonging to new concepts launching.

So, what’s coming?

Will it be expansion of a category we already know? Consider the rise of nascent categories, like sauna / bath houses and kids-centric bookable classes.

Will it be new concepts entirely? We might start to see more membership clubs with niche focuses or wellness centers democratizing therapies.

Only time will tell, but one thing is true: brick-and-mortar is expanding and experiences are growing.